Honduras Duty Free
A New Era of Travel Retail
3 Airports – 6 Shops, one national brand, one partner for every international traveller in Honduras.
Departures
International passengers per year
Key numbers
One network. One journey. One partner.
A new format in travel retail.
One Network
Exclusive operator of every international arrivals and departures store in Honduras, under a single brand: Palmerola, San Pedro Sula and Roatán.
One Journey
Walk-through stores at both ends of the trip. Every traveller passes our shelves on the way to the gate and on the way home.
One Partner
A single point of contact for brands to launch, activate and grow across 6 stores and more than 4 million travellers a year.
Launched in 2023, now going strong
Honduras Duty Free is a standalone national travel retail brand. It pioneered a new multi-category format and opened just as the industry was recovering.
High-impact locations
- Stores located in both Departures and Arrivals
- Serving over 4 million passengers annually
- Customer-centric store designs
- Modern, intuitive interiors designed around the traveller's journey
- Open-flow layout encourages exploration
- An extensive, well-curated merchandise portfolio
Integrated marketing strategy
- Pre-travel digital campaigns to drive awareness
- Targeted online advertising to capture intent
- In-store promotions that turn browsers into loyal customers
Delivering on our promise
- 3 years of strong operational performance
- Setting a new benchmark for regional duty free excellence
- Continual focus on experience, innovation and growth
- Passenger growth: 15% year on year
Find out more
Three international airports
Passenger numbers, origin markets, connections and airlines.
Palmerola, SAP & Roatán
Open at Palmerola since 2023. San Pedro Sula and Roatán open December 2026.
Liquors, confectionery, beauty
Our categories and some of the brands we promote.
Every passenger walks through our stores
72 promotional spaces, plus gondolas, shelf ends, wall furniture and event space.
Grow your brand with Honduras Duty Free
One partner for 6 stores and more than 4 million international travellers a year. Let us talk about visibility, launches and activations.